A simple Instagram content calendar for a month (copy this)

A calendar removes the “what do I post today?” stress, which is the main reason people stop posting. Copy this structure and swap in your own topics. It is built for one person with a phone and a few hours a week.

The weekly rhythm

Day	Format	Purpose
Mon	Reel	Educate or entertain
Tue	Stories	Polls and questions
Wed	Carousel	Tips worth saving
Thu	Reel	Behind the scenes
Fri	Stories	Customer or follower feature
Sat	Reel	Trend or personality
Sun	Rest and review	Check Insights, plan next week

Pick three content pillars

Choose three themes you can talk about forever. For a home baker: Teach (recipes and tips), Show (finished orders, process), Connect (customer stories, your own story). Rotate them so you never run out of ideas and your page stays focused.

Four-week theme plan

Week	Theme	Goal
1	Introduce yourself and your main topic	Clear first impression
2	Teach one useful thing per post	Saves and shares
3	Show results, customers, behind the scenes	Trust
4	Offers, collaborations, a clear call to action	Enquiries and follows

Batching saves time

Film all reels for the week in one session, write captions on Sunday and schedule them. Use the same background and lighting so your grid looks tidy. Our posting-time guide helps pick publishing slots.

Review every month

At the end of the month, list your top three posts by saves and shares and make more like them. Drop the formats that never worked. A calendar is a living document, not a contract.