Link in bio: meaning and how it works
Published 1 October 2026
Link in bio is the single clickable link on a profile, used to send people to a shop, booking page or latest content.
Use UTM tags to track visits, for example with our UTM builder.
How it works in practice
Because posts cannot hold clickable links, the bio link is the main route from social to a website or chat. Change it whenever you run a new campaign.
Example
Example: a boutique links its WhatsApp chat with “Hi, I saw your page” pre-filled, so customers only tap send.
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