Bio: meaning and how it works
Published 1 October 2026
A bio is the short description on your profile that tells visitors who you are and what to do next.
Instagram bios are limited to 150 characters. Use our bio counter.
How it works in practice
The bio, name field and profile photo are the three things visitors read before deciding to follow. Make them clear and consistent across platforms.
Example
Example: “Bridal makeup artist | Andheri, Mumbai | DM to book” tells a visitor who you are, where and what to do.
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