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UTM link builder

Create UTM-tagged links so you can see in analytics which post, bio link or campaign brought each visitor.

https://example.com/?utm_source=instagram&utm_medium=social&utm_campaign=diwali-sale

Why tag links

Without tags, traffic from your bio link, stories and posts all show up as “social”. Add a source, medium and campaign name and your analytics tells you which one worked.

Frequently asked questions

Is the link builder free?

Yes. It runs in your browser, needs no signup, and nothing you type is stored or sent anywhere.

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