Media kit: meaning and how it works

A media kit is a one-page summary of your audience, numbers and rates that you send to brands.

Include followers, average views, engagement rate, top locations, past work and contact details.

How it works in practice

Keep it to one page, easy to read on a phone, and update the numbers every month. Include screenshots of insights that support your claims.

Example

Example: a kit lists 12,400 followers, 22,000 average reel views, 4.1% engagement, 68% audience in India and three past collaborations.