Brand deal: meaning and how it works

A brand deal is a paid or barter arrangement where a creator promotes a brand’s product or service.

Deals vary from free products to fixed fees per reel. Brands check engagement, audience location and content fit.

How it works in practice

Deals can be barter (free product), a fixed fee, performance-based (commission) or a mix. Always agree deliverables, deadlines, usage rights and payment terms in writing.

Example

Example: a brand sends a kurta worth ₹1,500 and ₹2,000 for one reel and three stories, usable on its page for 30 days.