How to promote a new song in India: a release plan

A song released with no plan disappears in a day. A simple four-week plan gives it a chance to find listeners. It works for rappers, indie bands and producers alike.

Two weeks before release

• Upload to your distributor and pitch the track in Spotify for Artists.
• Prepare cover art, a short lyric video and a vertical clip.
• Post teasers and behind-the-scenes clips.
• Set up a pre-save link.

Release day

• Share the link everywhere with a clear call to action.
• Post a reel with the best 15 seconds of the song.
• Message friends and followers to listen and save.

First week

• Pitch playlist curators and music blogs with a short, personal message.
• Reply to every listener comment.
• Post a new clip from the song every day.

After that

• Cut shorter clips for Reels and Shorts.
• Release the next track within a few weeks to keep momentum.
• Look at which countries and cities are listening and plan shows or content for them.

Where numbers can support

Plays and followers can support how a new release looks to a first-time listener: see Spotify services. They do not replace promotion, and they work best alongside real listeners.

Track

Keep a simple sheet: date, action, number of plays, saves and new followers. After a month you will know what moved the needle.