RPM: meaning and how it works
Published 1 October 2026
RPM is the revenue a creator earns per thousand views after YouTube’s share.
It is usually lower than CPM and is what you actually receive.
How it works in practice
RPM includes all revenue sources and is what the creator actually receives per thousand video views, which makes it more useful for planning than CPM.
Example
Example: a video with 50,000 views and a ₹60 RPM earns about ₹3,000.
Ready to grow your profile?
Create a free account, add ₹100 or more by UPI and place your first order in under two minutes.
Create free account