CPM: meaning and how it works
Published 1 October 2026
CPM is the amount advertisers pay per thousand ad views, and the basis for ad earnings.
Indian CPMs are generally lower than US or UK CPMs. They vary by niche: finance and tech pay more than entertainment.
How it works in practice
CPM varies by country, season, audience and topic. Advertisers pay more to reach valuable audiences, so finance and tech videos usually have higher CPMs than entertainment.
Example
Example: if the CPM is ₹100, 10,000 monetised ad views mean advertisers paid ₹1,000 before YouTube’s share.
Ready to grow your profile?
Create a free account, add ₹100 or more by UPI and place your first order in under two minutes.
Create free account