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Glossary

Reposts: meaning and how it works

Published 1 October 2026

A repost shares someone else’s post onto your own profile or feed.

On X these are called retweets or reposts.

How it works in practice

Reposts put your content on others’ feeds, which can increase reach if the audience is relevant.

Example

Example: a retweet from a larger account brings thousands of impressions.

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