Shares: meaning and how it works
Published 1 October 2026
Shares count how many times a post was sent or reposted.
Shares carry more weight than likes because they spread content to new people.
How it works in practice
Shares include sending a post in DMs and sharing to stories. They carry extra weight because they reach new people.
Example
Example: a relatable reel is sent to friends 500 times, bringing a large non-follower audience.
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