Reach: meaning and how it works

Reach is the number of unique accounts that saw your content at least once.

Reach tells you how wide your content travelled, regardless of repeats. Brands care about reach when they plan awareness campaigns.

How it works in practice

Reach is the better measure of audience size for a campaign, because it removes repeats. Platforms often break it down into followers and non-followers.

Example

Example: a reel with a reach of 8,000 where 6,000 are non-followers is travelling beyond your audience.