Niche: meaning and how it works
Published 1 October 2026
A niche is a specific topic or audience a page focuses on.
Narrow niches grow faster because the platform knows who to show you to.
How it works in practice
A niche is easier to describe and easier to recommend. You can widen later once you have an audience.
Example
Example: “budget skincare for oily skin” is a niche; “beauty” is a category.
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