Micro-influencer: meaning and how it works

A micro-influencer is a creator with a small but engaged audience, typically a few thousand to around a hundred thousand followers.

Brands like micro-influencers because their followers trust them and their rates are lower. See how to get brand deals with a small following.

How it works in practice

Micro-influencers usually have higher engagement and more trust in a niche. Rates are lower, so small and local brands can work with them.

Example

Example: a skincare creator with 8,000 engaged followers gets product requests from small brands that cannot afford bigger names.