Highlight: meaning and how it works
Published 1 October 2026
A highlight is a saved collection of stories pinned to your profile.
Businesses use highlights for prices, reviews, delivery information and FAQs.
How it works in practice
Highlights sit under your bio like folders. Visitors tap them to get answers without messaging you.
Example
Example: highlights called “Prices”, “Reviews”, “Delivery” and “How to order” cut repetitive questions in DMs.
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