Hashtag: meaning and how it works

A hashtag is a word or phrase starting with # that categorises a post so people can find it.

They help platforms understand topics. A few relevant tags beat many random ones. Read our hashtag strategy.

How it works in practice

Hashtags help platforms and people find topics. On Instagram a handful of relevant tags is enough; on X one or two work best; on YouTube they sit above the title.

Example

Example: a Jaipur jewellery brand uses #JaipurJewellery and #KundanJewellery, which are specific and local, instead of only #fashion.