LinkedIn growth for Indian professionals: profile, posts and connections

LinkedIn rewards consistent, useful posts about your work, and it is the platform where recruiters and B2B buyers look first. Growth is slower than on entertainment platforms but the audience is valuable.

Fix the profile first

• A clear photo and a headline that says what you do and for whom, not just your job title.
• An About section that tells a short story and ends with how to contact you.
• Featured section with your best work.
• Skills and recommendations from colleagues.

Posting that works

1. Three posts a week sharing lessons, not announcements.
2. Open with a specific first line.
3. Use short paragraphs and white space.
4. End with a question.

Connections and comments

Send personalised connection requests to people in your field. Comment thoughtfully on posts from people you want to reach, since comments bring you into their network.

Numbers on LinkedIn

Numbers should look professional: modest and steady. A sudden jump is more visible here than elsewhere because people click through and read profiles. If you use a service, keep it small and genuine-looking. Options are on our LinkedIn page.

A weekly routine

• Monday: a lesson post.
• Wednesday: a story or case study.
• Friday: a question or opinion.
• Daily: ten minutes of thoughtful comments.