Watermark: meaning and how it works

A watermark is a logo or username stamped on a video by an editing or social app.

Reels with other apps’ watermarks are often shown less. Export without watermarks.

How it works in practice

Watermarks can reduce distribution because platforms prefer original content created in their own tools.

Example

Example: re-uploading a video with a visible logo from another app gets less reach than the original.