User-generated content: meaning and how it works
Published 1 October 2026
User-generated content (UGC) is content made by customers or fans about your brand.
It is trusted more than brand-made content. Reposting it, with permission, builds social proof.
How it works in practice
UGC builds trust because it comes from customers. Always ask permission before reposting.
Example
Example: a clothing brand reposts customer try-on videos with credit.
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