Conversion rate: meaning and how it works

Conversion rate is the share of visitors who do what you want, such as follow, sign up or buy.

Social proof and a clear bio raise it.

How it works in practice

Conversion rate applies at each step: profile visit to follow, click to sign-up, enquiry to order. Improve the weakest step first.

Example

Example: 500 link clicks and 25 orders is a 5% conversion rate.