Active follower: meaning and how it works

An active follower is a follower who regularly sees and interacts with your content.

A smaller number of active followers is worth more than a large inactive base.

How it works in practice

Activity is what platforms optimise for. Active followers like, comment, save and watch stories, all of which help your reach.

Example

Example: 2,000 followers who watch most of your stories beat 20,000 who never do.